We started out in 2010 as a brand new costume jewellery house with one simple design philosophy:
IF A PIECE DOES NOT MAKE YOU LOOK AND FEEL ON THE OUTSIDE LIKE THE AMAZING HUMAN BEING YOU ARE ON THE INSIDE, THEN IT'S NOT WORTH MAKING.
That's why, from nowhere, Akong quickly became one of the most sought after jewellery labels by the fashion elite - from stylists to fashion editors to buyers from boutiques, concept shops and luxury department stores all over the world.
We were proper newbies back then, having had no formal design training or any prior experience in the fashion industry, but what we did have was VISION. Something that allowed us to push the boundaries of what a beautiful piece of jewellery could be made of, and cut through the mediocrity of the mass market.
Akong's trendsetting design signature is one that evolved very organically (and incidentally, inspired many a copycat collection along the way). We are immensely proud of the outstanding jewellery collections that we gave to the world over the past few years, but as with everything in life, the time for change has come.
Our inspiration has moved away from jewellery for the time being (hence why you haven't seen any new collections for some time), and in matters of the heart, as well as business, we always follow our intuition.
For the past few months, we have been working away on a new project that will see Akong evolve from the independent jewellery house that you know today to a full-fledged, new-generation fashion house - one that is responsive to our true fashion needs as they stand right now, and nothing else. No glitzy catwalk shows, no conceptual ideas - just ordinary fashion done extraordinarily well (and with a good helping of gold throughout). Well, what else would you expect from a brand that first brought you jewellery? [wink wink]